Linking to internal pages makes pages easier to find for search engines. Meta Description should reflect the contents of a site. This meta description is 144 characters long. The meta description should be between 145 and 160 characters. Your title was 57 characters longĪ meta description is the second element that shows in the search results so always use the meta description. Limit your title to anywhere between 40 and 70 characters. A page title is the first thing that shows in the search results so always use the title element.Ī title should reflect the contents of a site. Relatively unimportant factors like meta keywords are not included in the overall score.įar too many sites lack a page title. Not every factor is weighted the same and some are not as important as others. A score below 70% is considered toīe indication that the page is not complying with general SEO standards and should be evaluatedĪnd/or fixed. In this section we provide pointers on how you can to optimize your web page so it can be found moreĮasily by search engines and how to make it rank higher by optimizing the content of the page itself.įor each of the individual criteria the maximum score is 100%.

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