Designers are redefining image manipulation and creating visuals so authentic that distinguishing between real and AI-generated elements becomes a delightful challenge.

In India, creative industries with revolutionary tools and platforms, such as Adobe’s Firefly and Midjourney, have enabled users to integrate objects into existing images seamlessly. Aspiring designers, artists, and content creators are experimenting with AI-driven content generation, reinventing music and artwork creation. Generative AI has empowered individuals to unlock their creative potential. The result? More than 1,30,000 ads were created which attracted 94 million + views and engagement, accompanied by a more deeply engaged and loyal customer base. Creating a microsite, the brands paved the way for small businesses and people to generate their own versions of the ad with the star. Through the integration of Generative AI and featuring the Bollywood star, Shah Rukh Khan, the brands targeted the small stores and aimed at personalization. Tavangar previously worked at Apple as a program lead, while Nakarja founded his own wearable computer startup and Heald was a freelance product designer, according to their LinkedIn profiles.Year-Ender 2023: To see is not to believe! What exactly is the ‘truth’ behind synthetic mediaĪ compelling illustration of this transformative power is the collaboration between WPP and Mondelez on a Generative AI-powered Cadbury campaign. And Meta is still losing money on its AR and VR venture that develops the Quest headset.īrilliant Labs was established in 2019 by Tavangar, Raj Nakarja and Benjamin Heald. Meanwhile, Apple’s Vision Pro has received mixed reviews due to its hefty price tag and short battery life. Google in March said it would no longer sell the latest enterprise edition of its smart glasses first unveiled in 2013. Global tech giants have previously rushed to launch AR and VR wearables, but no product has become widely-adopted and yield commercial success so far. “We’re thrilled to have the support of our investors as we usher in a new era of embodied intelligence-the intersection of AI and AR.” “We believe that generative AI is the key enabler for AR, so at Brilliant Labs, we’re building an open-source ecosystem to support developers and creatives reimagining the future,” Bobak Tavangar, cofounder and CEO of Brilliant Labs, said in the statement.

Brilliant Labs said it will use the fresh capital to expand its team and develop new AR wearables.

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